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Ideas for promoting and advertising a home day care business. Alyssa has a passion for fun kid's activities and crafts. She is a teacher, home daycare provider, author, and the founder of Where Imagination Grows. She has spent years teaching and crafting with toddlers and preschoolers and is excited to share those activities with you. With a degree in early childhood education, she has spent over 20 years working in both public and private schools, as well as running a preschool program and home daycare. Focus on what makes your program unique from other home daycares in your area.
This helps parents to see their children in your classrooms, and it can give them the chance to meet your teachers and your staff. You can provide music, food, and games to help encourage attendance. Once you have a great website, it’s time to get people to see what your daycare offers. One of the biggest challenges a digital marketing campaign faces is web traffic, warns Digital Marketer. They go on to say that the secret weapon to controlling the amount of traffic your website gets is good digital advertising.
How to create a Child Care Marketing Strategy .
The two best mediums for running paid ads for advertising daycare centers are Google Ads and Facebook Ads. Running Google ads is more beneficial as it can bring hot leads for daycare centers that are actively searching for it. However, if you do not know the elemental aspects of choosing the right keywords and ads, then your return on investment can become negative too i.e. you will lose money in managing ads.
For example if you have an opening for an infant but don't offer SA care and another provider doesn't do infant care but offers SA care you could refer clients to each other. 1) Create ads EVERYWHERE with your contact info and a link to your site. There's tons of places online that help you create at least a basic ad for free. Craigslist, ebay classifieds, sales spider, Angies list, care.com, yahoo classifieds, yellow pages, google local, iNetGiant, and of course Daycare.com.
Business Cards.
For your website to get any traffic and gain traction, people need to know that it exists. The first aspect of your digital marketing plan should be developing a great website for your daycare, according to Himama. A great website can show prospective customers that you can offer much more than the average daycare. Now, if you only knew what parents were looking for on their daycares website. This is an excellent resource and accounted for nearly half my clients over a period of fourteen years.
You will need to find warm and capable staff to take care of the kids, help prepare food and clean up, and yes, deal with parents. Once you are semi-established, have an event and send your local paper a picture and a brief description. A daycare provider I know did this when Santa came to visit her daycare and again when a few members of the high school theater group stopped by to put on a puppet show. Her daycare got tons of exposure and she received several calls. Just because you’re hosting or participating in a local event doesn’t mean you can’t mention it on social media. Most events today have specialized hashtags and even if they don’t, you can tag the location and the name of the event.
Other Daycare Advertising Ideas
Check with the state Department of Human Services or a similar organization to find out the regulations for in-home childcare programs. The state may require registration or license for the home-based daycare. The laws might require particular training, food restrictions or specific facility requirements. Offline marketing methods for a daycare include giving ads on local newspapers, utilizing billboards, banners, radio station ads, etc. Generally, these offline marketing methods for daycare are too broad but yet fruitful despite the fact that the results cannot be accurately tracked and analyzed. Just post your available hours, let parents book a spot, and earn extra revenue.
In fact, you can even do it for free if you’ve got the time to set everything up and write your website content. You can expect results in a matter of months, especially if you’re doing your keyword research right. This means understanding what your customers need, and what your daycare has to offer.
power tips to get customers into your daycare fast!
If you want to see how I wrote mine up you can check it out here. Please take the time to make up one of these for your service. Don't hand over bits of paper to a busy prospective parent who is wrangling a child. More often than not it will be lost when they get home…or that could just be my own parenting experience talking…in any case, it doesn't look professional and what are you? You want to stand out, you want to show that you take pride in your service and put effort into all that you do. Nothing looks more unprofessional than an ad riddled with spelling errors!
Many home daycare providers don’t take advantage of this potential marketing opportunity. Creating a simple website puts the home business ahead of others in the area. An in-home childcare program provides a means to earn extra income from home, making it an appealing option for many stay-at-home parents. The home business idea works well for stay-at-home parents because they can still enjoy their own children while earning money at home. The key to a successful daycare home business is attracting and keeping clients. Daycare advertising strategies help get the word out about the childcare program.
And definitely no sexy/racy “selfies” or “duck face” photos. These are not personal ads and if you want your business to be taken seriously you have to present it professionally. “hi im Jenny 21 yrs old got experience with kids any ages im available any days anytimes even weekend you call me.” -ads should be clear and spell checked. Since Craigslist is my main avenue for advertising I’ve spent a bit of time analyzing my ads and what works or doesn’t.
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